The challenge
People searching for device repair need to identify a trustworthy service quickly. The experience had to answer urgent questions, communicate official expertise and perform well across traditional and AI-powered search.
Sales Website
A high-conversion website built for official technical assistance in Brazil, focused on smartphones and tablets. The project combined SEO-optimized content with Generative Engine Optimization to improve visibility in AI-powered search and answer engines.
My Role
The brief
Designing for people and business.
The business needed to turn high-intent searches into qualified service requests. The experience had to establish trust quickly, answer device-specific questions and make the route to WhatsApp or an appointment obvious.
Key constraints
- High mobile traffic and time-sensitive intent
- Trust concerns around authorized repair
- Content needed to serve people, search engines and AI answer systems
The solution
A conversion-focused information architecture connects service intent to clear calls to action. Structured, helpful content supports SEO and GEO while a fast responsive interface keeps the route to assistance frictionless.
The impact
The website creates a stronger discovery-to-contact journey and a content foundation designed for both search engines and generative answer platforms.
Approach
From complexity to clarity.
- 01Conversion Rate Optimization
- 02Generative Engine Optimization (GEO)
- 03Content Strategy
- 04Performance Optimization
Discovery
Evidence before interface.
Search-intent analysis, competitor benchmark, review mining, content audit and 5 first-click tests.
Visitors looked for proof of legitimacy, supported devices, price expectations and turnaround time before they were willing to contact the service.
Match each landing page to a specific repair intent and answer trust questions before presenting the primary conversion action.
Design rationale
Decisions, not decoration.
Intent-led architecture
Device and service pages use the language people search for, with direct paths from the problem to eligibility, process and contact.
Trust close to the decision
Authorization evidence, service guarantees and customer expectations appear next to calls to action instead of on a separate institutional page.
Search-ready content system
Structured headings, concise answers, schema-ready content and strong performance improve comprehension and machine discoverability.
Iteration
The work evolved through feedback.
Five first-click tests and a mobile usability review shaped CTA placement, service naming and the quote-request flow. Performance checks were included throughout front-end implementation.
OutcomePost-launch performance and conversion metrics have not been added without verified analytics.
Selected screens
Inside the experience.
What I learned.
SEO, GEO and UX worked best as one content-design problem. The next phase would connect analytics events to search queries and run controlled tests on trust messaging and CTA timing.