CEVUNO is an independent digital production studio I created for agencies that need more delivery capacity without adding another full-time hire. The service combines UI design, front-end development and creative production in flexible monthly plans.
I created CEVUNO end to end, from the business proposition and service model to the brand, website and launch. My work included defining the white-label positioning, organizing the services and monthly plans, writing the content, designing the responsive experience and building the production website. I also designed the project-planning journey to make a potentially complex agency partnership feel clear before the first conversation.
Interface studyScroll to unpack the thinking ↓
I created CEVUNO around a recurring agency problem: client demand is rarely constant, but hiring decisions are long term. The opportunity was to offer a dependable layer of extra production capacity that works behind the agency brand, preserves the client relationship and gives teams a predictable way to buy design and development support.
Agencies often face fluctuating workloads, specialist gaps and deadlines that make permanent hiring too slow or expensive. Traditional outsourcing can add another layer of management, expose the client relationship or make scope and cost difficult to predict.
I shaped CEVUNO around a simple white-label partnership model. Agencies reserve a monthly block of production hours, share approved briefs and receive finished work ready to deliver under their own brand. Clear service boundaries, scope estimates and a focused four-step process make capacity easier to plan.
CEVUNO is live as a complete service proposition with its own brand, responsive website, service architecture, pricing model and lead-generation journey. As a newly launched independent studio, public performance figures are not yet available, so this case focuses on the product strategy and shipped experience.
The redesign was less about removing required information and more about changing how and when that information was presented.
Extra capacity required a new hire or a different freelancer for every discipline.
One production partnership covers approved design, development and creative tasks.
Outsourced scope and cost could remain unclear until work was underway.
Monthly hours and pre-approved estimates make allocation visible before production begins.
External partners could complicate the agency-client relationship.
White-label delivery and confidentiality are core parts of the operating model.
I started by listening for the moments where the experience stopped making sense.
Agency workflow mapping, competitive review, service-model analysis and iterative evaluation of the positioning, pricing and contact journey.
Agencies were not simply looking for freelancers. They needed dependable capacity that could fit their process, remain invisible to the end client and flex across more than one production discipline.
Position the studio as an extension of the agency team, with reserved hours, explicit scope approval and white-label delivery built into the service rather than treated as an exception.
The core message — “Your clients. Your brand. Our production.” — makes it clear that CEVUNO extends the team without competing for client ownership.
Monthly reserved hours create a predictable budget, while each brief is estimated and approved before production so teams understand how their allocation will be used.
Choose hours, send projects, approve the estimate and receive the finished work. The four-step model reduces uncertainty around how a remote production partnership begins.
UI design, front-end development and creative production are presented as coordinated capabilities under one art-directed studio rather than disconnected service lists.
Simplifying the quote did not mean removing business-critical information. Several decisions required balancing user simplicity with underwriting, technical, and commercial requirements.
Reserved hours can be used across approved disciplines, while estimates and plan limits keep workload and budget understandable.
The studio supports several production needs, but every page returns to the same promise: additional white-label capacity for agencies.
The website and AI coordinator help agencies frame a need, while final scope and production still begin with a direct conversation.
The live experience was reviewed across the full journey from first-page comprehension to services, pricing and contact. Messaging and navigation were refined so an agency can quickly understand who the studio is for, how monthly hours work and what happens before production starts.
The offer was narrowed around agencies and white-label production instead of presenting a generalist digital studio.
Reserved monthly hours became the common unit across design, development and creative tasks.
The website was organized around proof of capability, a four-step process, transparent plans and a direct path to partnership.
The final responsive experience shipped with dedicated work, services, pricing, about and contact journeys.
Designing a service business required the same discipline as designing a product: one clear audience, a legible operating model and honest expectations. The strongest decision was making the white-label relationship the product itself, then using brand, content and interaction design to remove uncertainty around how that partnership works.