With a user-centered approach, I developed the interface for a digital car insurance quote tool that combines speed, practicality, and efficiency. The goal was to create a seamless and intuitive experience, allowing users to obtain a quote and purchase car insurance in less than five minutes. By applying responsive design principles and usability best practices, the project resulted in an accessible, modern platform optimized for different devices. Today, it is one of the leading digital quote tools and a benchmark in the digital insurance sector in Brazil.
The four key pillars of this digital quote tool were:
Simplified Interface, ensuring intuitive navigation without distractions
Smart Form, reducing the amount of required data and utilizing auto-fill features
Instant Calculation, providing real-time simulations with multiple insurer options
Direct Contracting Process, eliminating unnecessary steps and enabling fast digital signature
The result was an increase in user conversions and a fast, reliable purchasing experience.